07 Jul LeVar Burton To Bring Back Reading Rainbow In A Big Way
The longstanding PBS series Reading Rainbow is coming back, and in a big way thanks to the show’s host LeVar Burton.
This past spring, actor and activist LeVar Burton asked Reading Rainbow fans to help him relaunch the classic children’s show—and raised $1 million in less than 12 hours on Kickstarter. When the campaign ended on July 3, $5 million had been raised, and actor Seth MacFarlane donated an extra $1 million, which brought the total to more than $6 million. Visit helpreadingrainbow.com to find out more. And read our cover story below to learn how Burton is inspiring a new generation of book lovers.
Millions of us 80’s babies grew up watching and falling in love with books because of this show. Reading Rainbow’s impact crossed over into the 90’s and into the 21st century until it was cancelled in 2009.
Check out Parade Magazine for their full feature on LeVar Burton and his Reading Rainbow revolution.
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