29 Jun New Ad Spoofs Iconic Coke Ad
In 1971, Coke changed advertising by launching the most expensive commercial ever created.
The now iconic ‘Hilltop‘ ad did more than sell soda, it promoted a multi-cultural, feel-good vibe that the company has continued to use with massive success to this day.
Now, over 40 years later, the Center for Science in the Public Interest has released a version that is – let’s say – not so feel-good-ish.
Instead of making you feel good about soda, the CSPI is raising awareness about the health risks that have been associated with the high sugar levels found in most soft drinks.
Michael F. Jacobson, executive director at the CSPI, had this to say in statement:
“For the past 45 years, Coca-Cola and other makers of sugar drinks have used the most sophisticated and manipulative advertising techniques to convince children and adults alike that a disease-promoting drink will make them feel warm and fuzzy inside. It’s a multi-billion-dollar brainwashing campaign designed to distract us away from our diabetes with happy thoughts. We thought it was time to change the tune.”
Before thinking these guys are just going in on Coke and the soda industry, consider the documented risks associated with regular consumption of soft drinks: diabetes, heart attack, heart disease, gout, and obesity.
So, what do you think about the new ad and it’s message? Are you going to back off of sodas?
Watch Coke’s ‘Hilltop’ commercial below: