09 May The Thirst: ‘True’ To Form
On May 13th, The Thirst return to the fold with the release of their single ‘True’ from their upcoming self-titled album which is set to be released later in the year. To call it one of the most heavily anticipated albums of 2016 would be putting it lightly. The Thirst is ready to quench the masses, one sonic sip at a time.
Some of Brixton’s finest, The Thirst is set to quench the masses with the debut of their upcoming CD, the second from the band that has been salivating appetite for nearly a decade now. Friends since childhood, their natural progression has been chronicled over the years and since setting the recording industry on its feet with a full throttle set at SXSW, the band has been able to follow that up by touring across the world, and opening for The Rolling Stones, The Sex Pistols, and The Libertines, to name a few. Few bands would be able to hold their own against such rock and punk luminaries, but The Thirst are a band that melds their own special brand of electro funk and soul to cultivate their own fanbase, which at this juncture is impressive.
Whatever your flavor may be: garage, hip hop, grime, drum & bass…
The Thirst has you covered.
Since forming in 2008 and debuting their initial album On The Brink on Wooden Records, The Thirst has cut their teeth the old-fashioned way with a unconventional twist thrown in: heavy busking, genre mixing, and incessant touring that has led to an international fan base that continues to grow.
Elaborate on the creative direction of your new video ‘True’.
Creatively, the idea behind the true video was for it to be quite minimal with classic black and white imagery. Although the track is quite upbeat, the lyrics are quite reflective so visually it felt like the perfect way to portray the sincerity of the song.
The Thirst is noted for ‘busk fever’. Elaborate on the appeal of playing anywhere you deem fit and how it affects your artistry?
Doing these pop-up street gigs is a great way to be heard by many people in a short space of time. It cuts out the middle man. Instead of people being told all the time ‘you should like this/this is the next big thing’, they can actually make up their own mind. As musicians it makes us super tight. It’s like playing 3-4 gigs a day.
London gentrification hit Brixton extremely quickly. Has the essence of the area changed or is it still there, lying beneath the surface?
The exterior may of changed but the core is still there if you know where to look. Having lived in Brixton all our lives we’ve seen first hand the changes. As soon as they built the Foxtons you knew what time it was.
Many artists have that time in their lives when they question whether or not art can be a viable career. When was yours and what made you decide to get over the hump and get on with it as a serious profession?
It was never really a question of could this be a viable career; it was more the fact that this was the one thing we were good at and had fun doing. I’m a great believer in doing what makes you happy. I suppose after our first record deal when things went tits up we had a moment of do we want to carry on. And it was a no brainer to be honest.
If you could model your career after any other artist, whose would it be and why?
It would have to be The Stones, purely for their longevity. That’s the dream to be playing stadiums and arenas well into our 60s.
What is the direction of the music industry in the coming years?
It’s all about online and has been for a while now, which is great because you no longer need the labels to build a fanbase and sell out shows.
In the era of AutoTune and lip-syncing, what is your opinion on live performance and what fans have come to expect?
In my opinion, if you can’t play live you’re cheating your fans: people who have paid good money to come and see you, people who have made it possible for you to even play shows. Eventually you’ll get rumbled.
A term most bands dread: ‘sophomore slump’. Do you feel any pressure to avoid delivering for your fans with your upcoming release?
Of course there’s always pressure when releasing new music – as long as you know you put your all into the project, that’s all you can do. What will be, will be.
What else can fans expect from The Thirst in 2016?
Well, we have our biggest show to date at electric Brixton on 29th May, which is literally 5 minutes walk from the house I grew up in. We will also be releasing the follow-up single to ‘True’, and recording our album. So they can expect to see a lot more. Watch this space.
The band returns with one of their biggest shows to date on May 29th at ‘Electric Brixton’. To keep track of The Thirst and their upcoming touring schedule, follow them via the following social media networks:
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